platform blue . marketing and design company
Raised in Sacramento, California, Nicole Darracq Bert graduated Phi Beta Kappa and Summa Cum Laude from the University of California at Davis. After moving to the Bay Area, her on-premise experience earned her a position in the marketing department of Beringer Vineyards in California's Napa Valley, then owned by Nestle.
There she managed the successful introduction of brands from Northern Italy, Chile and France, implementing point-of-sale, direct mail, couponing, in-store merchandising, ad campaigns and incentive programs to create awareness, sales and profits. Her experience handling vendors is extensive, and she maintains warm, long-term relationships with a cadre of artists, photographers, printers, sales reps and producers that keep her one of the most effective project managers in the business.
In 2002 she started Platform Blue, adding digital marketing, content development and image design
to her strategic planning and business development services, reaching beyond the wine industry to a
wide range of small and mid-size businesses and non-profit organizations.
Nicole is a certified sommelier, presenting wine dinners and seminars around
the country on the chemistry of food and wine. She used to compete in
Western Swing. She has freelanced in commercial illustration and once delivered singing telegrams. She's been a radio voiceover artist - you've heard her distinctive voice for Mercedes Benz all over Northern California.
She's a history geek, an omnivorous reader and has a gift for recalling
useless trivia. Her husband Jeff is a killer chef, and they like backpacking, entertaining, laughing at each other and dancing cheek-to-cheek.